New report highlights Māori business opportunities in Southeast Asia

A newly released report outlining the demand for natural health products in Singapore and Southeast Asia highlights an opportunity for Māori exporters to target a receptive, new market.

New report highlights Māori business opportunities in Southeast Asia

A newly released report outlining the demand for natural health products in Singapore and Southeast Asia highlights an opportunity for Māori exporters to target a receptive, new market.

Kia ora koutou,

A newly released report outlining the demand for natural health products in Singapore and Southeast Asia highlights an opportunity for Māori exporters to target a receptive, new market.

The report, prepared for Māori-led nutrition venture, Nuku ki te Puku Limited, examines the opportunities available for New Zealand producers of natural health products in Singapore and the wider Southeast Asia region.

The demand for natural health products continues to grow post-COVID thanks, in part, to New Zealand’s long track record of identifying and utilising the medicinal and nutritional uses of natural products, and its clean and green reputation.

Te Taumata sees Singapore as a significant opportunity for Māori companies working in the nutraceutical sector.

For thousands of years, Māori have used our natural resources to supplement the wellness of our people.

This generational knowledge puts Māori in the best position to market our natural products to Singapore, Southeast Asia and the world.

According to the report, plant-based products and products that support immunity are in high demand, while traditional knowledge is highly valued by consumers in Singapore.

Te Taumata believes now is an ideal time for Māori businesses to weigh up the benefits of exporting to Southeast Asia.

We recognise the Southeast Asian market in this sector is highly competitive with well-resourced, sophisticated companies operating there.

However, the unique insight, tried and true natural products and reputation our businesses offer are unmatched.

It is important to recognise the risks of entering a new market, including regulatory requirements, corruption and managing and protecting intellectual property.

These risks are not specific to the Southeast Asian market. We encourage Māori businesses to look at new export opportunities but we also must urge they do due diligence to combat some of these obstacles.

Te Taumata predicts the natural health product sector will continue to grow post-COVID and Māori need to be positioned to fully benefit from this growth.

Ngā mihi

Chris Karamea Insley

SHARE THIS POST

Facebook
Twitter
LinkedIn

YOU MAY ALSO LIKE

Register Now For Upcoming Quarterly Hui

CONTINUE READING Register Now For Upcoming Quarterly Hui 2 min read

Doubling the value of exports in 10 years

CONTINUE READING Doubling the value of exports in 10 years 1 min read

Canadian Council for Aboriginal Business

CCAB delivers programs that facilitate the growth of Indigenous business, build relationships between Indigenous and non-Indigenous business, and ensure life-long learning for Indigenous entrepreneurs, and other Canadian business leaders. These efforts recognise the central role that Indigenous business and communities hold in the future of Canada.
Our mission is to promote, strengthen and enhance a prosperous Indigenous economy through the fostering of business relationships, opportunities and awareness for all of our members.

Ministry of Foreign Affairs and Trade

The Ministry acts in the world to make New Zealanders safer and more prosperous.
E mahi ana te Manatū i te Ao kia whai haumaru me te whai rawa mo Aotearoa.
New Zealand’s security and prosperity depend on the conditions in, and our connections with, the wider world. This means we must engage with – and seek to influence – other countries to our advantage, in line with New Zealand’s values and interests including that of Maori.

New Zealand Trade and Enterprise

New Zealand Trade and Enterprise (NZTE) is the government agency charged with helping New Zealand businesses to grow internationally.
We use our extensive knowledge and global networks to help exporters of all sizes make better decisions and connect to the right partners and investors.
We connect international businesses and investors with high-value growth opportunities in New Zealand.
By supporting New Zealand businesses, we boost New Zealand's economy and reputation, and help to share what's special about New Zealand with the rest of the world.

Callaghan Innovation

We are New Zealand's innovation agency. We activate innovation and help businesses grow faster for a better New Zealand.
We partner with ambitious businesses of all sizes, providing a range of innovation and research and development (R&D) services to suit each stage of growth.
Our people – including more than 200 of New Zealand’s leading scientists and engineers – empower innovators by connecting people, opportunities and networks, and providing tailored technical solutions, skills and capability development programmes, and grants co-funding.

Ministry of Business, Innovation and Employment

Ministry of Business, Innovation and Employment (MBIE) plays a central role in shaping and delivering a strong New Zealand economy.
Our role is to create better outcomes for all New Zealanders, particularly by supporting business growth.
We are responsible for the delivery of advice, regulation and services that have a real impact on people, businesses and the environment within which they operate.
ABOUT US
RESOURCES
PANUI
GET IN TOUCH

Follow Us

Facebook Envelope